Recently I purchased a Kenzo dress, and I was not only obsessed with the thought of owning my first Kenzo piece, but the stigma attached to it was more than I knew. I’m not sure I was more mesmerised by the incredible print, or the dress itself; all I wanted to do was draw those fish that were scattered across every inch of the polyester. So I did. I drew them not on paper, but on my friend Georgie, making her sit there while I admired the colours, the shapes, reminding me just how worth the purchase was. Never being a Kenzo lover myself, I needed a dress for a surf-inspired cocktail party, and this shift-cut number couldn’t have hit the spot better. 60′s inspired, playing with masculine shapes and inspired by ‘the nonchalant, carefree life of a sunkissed state citizen’, Kenzo’s 2014 resort collection is any girls dream.
It wasn’t until putting down the paintbrush, that with a little research I realised the fish theme that this Parisian genius had going on, was in fact, something a lot more. Kenzo are in collaboration with The Blue Marine Foundation, where their campaign ‘No Fish No Nothing’ brings awareness to the depleting fish numbers in our oceans, urging us to become the fish ourselves, while we embark on a journey through the Kenzo collection, only to be thrown into a tank with our other ‘fish friends’. No doubt absurdly weird, Kenzo’s quirky reputation lets them get away with it, leaving me walking away with even more love for my dress than I started with- (if that was even possible.)
The message to take home?
1. Respect a fashion house for more than what you see on the shelves- their contribution to other realms of life is a lot more sophisticated than we think
2. Next time you’re deciding on a ‘will-I-regret-this?’ purchase, don’t hesitate! Literally jump into the deep end like I did, because I sure don’t regret mine.